If there’s no second chance to make a first impression, there is a chance to make a lasting impression by having an excellent business card. According to a survey, 87% of Americans still exchange business cards when networking. That means it’s essential to put your best foot (hand?) forward.
Do you know whose card this is?
It’s so wonderful to be eye-catching such as this fitness-trainer’s card:
It’s inspired to be helpful. This card turns into a bike tire patch (guess where they’ll go to buy their new tire?)
And great to be whimsical (when appropriate) such as this:
Above all, follow these tips:
Make sure your tone is consistent with your business. An investment banker should probably hold-back on the whimsy, the Comic Sans and the hot pink.
You’ll want to keep your cards in line with any/all other forms of communication and branding you’ve done (such as your website, your stationery, etc. Use the same logos, fonts and colors everywhere you’re branding your company.) It’s always a good idea to have a design guide created from the start to make sure your branding is always on point.
First impression counts. Do not skimp on cards. A cheap, poorly-made card would look horrible 2 minutes after your client received it. You’re a wealth consultant, you say? With a wrinkly card, what does that say about you?
Curate the info needed. with so much information needed on a card (remember when it was basically just a name, telephone and fax number?) a card can get crowded and busy looking. In order to keep your font large enough to still read, use the front and back of your card.
- Cut out the clutter. Consider having only your logo, name, title, company name on one side and your detailed info (phone, email, website, best 1-2 social media account ) on the other.
- Is everything cohesive? Yes you’re a multi-faceted person living a multi-channelled life.But one of the things that takes away from your professionalism is having a title that gives mixed signals. Let’s say you are a dog walker, yoga trainer and vegan cook , do you really want all 3 titles on your card? Consider “Nutrition and Physical Wellness Expert” and omit the dog-walking. Likewise, do you really need to list both your personal Facebook page , your Facebook fan page and your friend’s nutritional supplement website, because you moonlight as a salesperson there? I’d stick with your professional Facebook page and a Twitter/Instagram account. It’s really about having a focused, uniform message from the get-go.
At the end of the day, as much as we’re virtually connected, the business card often serves as the one physical connection we have to another human being and that has inherent value. With so many of us having hundreds, if not thousands of virtual followers, friends, and peers, it’s a welcome reminder to look at the business card of someone we met in person, even if it was just in passing.
This is one of my all time favorite business cards.